Our Story

Launched in 2023, FoneYam (meaning "my phone" in the Nguni languages) was established to provide customers with affordable access to the latest smartphones by offering them on a rental basis. Driven by a desire to keep people connected and create value, FoneYam offers a secure and budget-friendly way to rent smartphones, making powerful technology accessible to all. Anyone who has ever used a smartphone understands its ability to connect people, open doors to opportunities, provide access to education, and offer on-demand entertainment. Since its launch, FoneYam has helped over 3 million customers stay connected by breaking down affordability barriers. As part of the Pepkor group, we are well-integrated into South Africa’s financial and retail landscape. Our smartphones are available at PEP, Ackermans and Dunns stores. You can apply in-store or online, making access simple and convenient, no matter where you are.

At FoneYam, you are more than just a customer. We want you to stay connected, reach your potential, and take control of your life. When you have the right tools at your fingertips, the possibilities are endless.

We know that behind every smartphone is a unique story - a student accessing online learning, a job seeker exploring new opportunities, family members staying connected across distances, an entrepreneur growing their business, sports fans streaming the latest events, or someone simply scrolling through social media to stay updated with friends. Everyone uses a smartphone for different reasons, and at FoneYam, we are dedicated to making those reasons possible and affordable.

With FoneYam, accessing your smartphone is quick, simple, connected - just the way it should be.

At FoneYam, our impact goes far beyond just providing smartphones. It’s about empowering you to take control of your life and unlock new opportunities. Whether it’s a student downloading coursework and accessing online learning, an entrepreneur running a side hustle, a content creator filming their next big idea, or someone managing their finances on the go, we believe in the power of technology to change lives.

With FoneYam, you’re not just renting a phone; you’re gaining the tools to learn, create, connect, and grow.