Our Story
Launched in 2023, FoneYam (meaning "my phone" in the Nguni languages) was established to provide customers with affordable access to the latest smartphones by offering them on a rental basis. Driven by a desire to keep people connected and create value, FoneYam offers a secure and budget-friendly way to rent smartphones, making powerful technology accessible to all. Anyone who has ever used a smartphone understands its ability to connect people, open doors to opportunities, provide access to education, and offer on-demand entertainment. Since its launch, FoneYam has helped over 3 million customers stay connected by breaking down affordability barriers. As part of the Pepkor group, we are well-integrated into South Africa’s financial and retail landscape. Our smartphones are available at PEP, Ackermans and Dunns stores. You can apply in-store or online, making access simple and convenient, no matter where you are.
At FoneYam, you are more than just a customer. We want you to stay connected, reach your potential, and take control of your life. When you have the right tools at your fingertips, the possibilities are endless.
Our Mission
We know that behind every smartphone is a unique story - a student accessing online learning, a job seeker exploring new opportunities, family members staying connected across distances, an entrepreneur growing their business, sports fans streaming the latest events, or someone simply scrolling through social media to stay updated with friends. Everyone uses a smartphone for different reasons, and at FoneYam, we are dedicated to making those reasons possible and affordable.
With FoneYam, accessing your smartphone is quick, simple, connected - just the way it should be.
Making a Difference
At FoneYam, our impact goes far beyond just providing smartphones. It’s about empowering you to take control of your life and unlock new opportunities. Whether it’s a student downloading coursework and accessing online learning, an entrepreneur running a side hustle, a content creator filming their next big idea, or someone managing their finances on the go, we believe in the power of technology to change lives.
With FoneYam, you’re not just renting a phone; you’re gaining the tools to learn, create, connect, and grow.
Google reviews
Emotion Mashigo
4 March 2026
This phone is still brand new in my hands, but however comparing it to my previous phones and the last one that I am still owning, it is very fast. When ever gooling first information, I don't get board waiting for it searching... it just retrieve quickly answers for me..... Thanks to the SAMSUNG team for coming up with this version GALAXY A16.
Jessica Shilenge
13 February 2026
Hey, guys. My name is Jessica Shilenge. I am aged 23 as a theater performer with a FoneYam. My Samsung A06 isn't just the device, but it's a stage. I use it to stay connected with fellow performers. I access scripts and even record rehearsals. The FoneYam experience has taken my craftsmanship to the next level."
Jah Lady
31 January 2026
Good service, but i have a question about the last fee you asked us to pay after 12 months. My question is if i don't pay that fee and return the phone back to you, will you return my money or I'll lose both the money and the phone. Because honestly for 12 months of paying you keep on asking for another fee, isnt that daylight robbery.
Priscilla Hlongwane
25 January 2026
FoneYam is the best, my phone was stolen when my house was broken into on 31 Oct 2025, I went to claim at ackermans and I followed all their instructions, on the 12th of November I got an sms saying I can go and take a new phone. Amazing service, thank you so much!! I'm paying for the last time this month and I hope to come back again for an upgrade🤭
Nozipho Mgwaba
5 January 2026
FoneYam is the best. it has made things easier for me with my needs it is so affordable. What I love the most they offer excellent and exactly what you asked for 🥰
Andile Mazibuko
31 December 2025
The relationship with the brand is great.your service is good ain't no complaints.